The music video for "Love Don't Cost a Thing" was shot in Miami, Florida, with reshoots following Jennifer Lopez's right ankle injury on the first day. It was directed by Paul Hunter, a frequent collaborator with Lopez, and choreographed by actor and dancer Darrin Dewitt Henson. On December 4, 2000, the making of the video was featured on MTV's Making the Video. The video is famously known for having featured Cris Judd as her back-up dancer. Months after the music video, he would go on to become her second husband. The couple were said to have gotten close to each other during the video shoot, causing media speculation following her highly publicized split from Sean Combs.

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Following its release, the clip became an immediate hit on MTV's Total Request Live, which screens popular music videos; it became the most-requested music video on the series at one stage. Throughout 2001, the music video for "Love Don't Cost a Thing" became one of the most-watched clips on the music video programming channels MTV, BET, and VH1. In addition to this, the music video for "Love Don't Cost a Thing" received two nominations at the 2001 MTV Video Music Awards: "Best Female Video" and "Best Dance Video". At the 2002 ALMA Awards, the clip was nominated for the ALMA People's Choice Award for Outstanding Music Video. John Mitchell of MTV News noted that the video continued Lopez's "trend" of "flaunting her men in videos". The music video has been included on Lopez's extended play/DVD, The Reel Me (2003), as well as her greatest hits, Dance Again... the Hits (2012).

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Video Synopsis

The music video opens with Jennifer Lopez at her rich boyfriend's mansion. He calls her to inform her that he can't make their date, but has left her another golden bracelet. Strapped in jewelry, she angrily hangs up the phone and leaves. She gets in her Aston Martin convertible and begins driving down the highway. While driving, she throws a purse he gave her into the air. Lopez pulls over at a tropical beach and begins to strip all of her clothes and expensive jewelry off. She then pulls out a postcard he gave her; and the screen zooms into a dance break, where Lopez is backed by dancers on a tropical beach. Lopez rips up the card and frolics on the beach and in the water and before the video ends, Lopez stripping off her vest and remain bare.